Helvetica may seem just “plain” to the regular eye.

But this typeface is applied in many different situations and places.

Celebrated its 50th anniversary, “Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives.”

If you missed the documentary screenings in Vancouver back in August last year (they were quickly sold out), now you have a chance to have it on your iPod and your iTunes library.

helvetica on iTunes screencapture
helvetica on iTunes screencapture

Well… unfortunately just for US iTunes users as noted on the graphic link on their site.
Sigh, wasn’t Helvetica screened internationally?

Will they make the digital download available in iTunes in all countries?
Just like the iPhone, looks like us Canadians have to wait.